How smart can simple heuristics be?

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How smart can simple heuristics be?

This commentary focuses on three issues raised by Gigerenzer, Todd, and the ABC Research Group (1999). First, I stress the need for further experimental evidence to determine which heuristics people use in cognitive judgment tasks. Second, I question the scope of cognitive models based on simple heuristics, arguing that many aspects of cognition are too sophisticated to be modeled in this way. ...

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ژورنال

عنوان ژورنال: Behavioral and Brain Sciences

سال: 2000

ISSN: 0140-525X,1469-1825

DOI: 10.1017/s0140525x00263449